A. J. Edgar Craft

Crafting A Unique Brand Identity That Reflects Your Company's Vision and Values

Branding is a fundamental starting point for all creative projects. Branding comprises several segments: a base logo concept, variations for different logo applications, brand colors, and brand guidelines and conventions. Each sub-service is provided separately or combined based on needs and available budget.

Company Color Branding

1. Understanding Client Preferences: The service begins by discovering the client's favorite color and their vision for their company's image. This step ensures that the client's passion is at the forefront of the branding process.
2. Leveraging Color Psychology and Analytics: The service generates branding colors that harmonize well with psychology color studies and color analytics tools. This approach combines the client's preferences with data-driven insights to create a color palette that resonates with the brand's identity.
3. Creating Variations: The process produces 3-5 color variations based on the insights gathered. These variations offer a range of options that cater to the client's preferences while ensuring a cohesive and visually appealing color scheme.
4. Finalizing the Color Branding: The client selects their favorite variation, which then becomes the base of the branding. This step ensures that the final branding aligns with the client's vision and stands out in the market.

The company's color branding service is committed to creating a color scheme that reflects the client's passion, aligns with their vision, and stands out in the market. It's not just about choosing colors; it's about creating a brand identity that resonates with the target audience.

Base Logo Design

1. Tailored to Your Vision: The beginning delves into the purpose of your business or project, incorporating your inspirations, motivations, desired representation, and target audience into the design. This personalized approach ensures that the logo is not just a symbol but an accurate and personally meaningful reflection of your brand or project. Based on the initial insights gathered, a small series of single-color logo variations are created, each capturing the essence of your brand uniquely and offering a range of options that potentially cater to your preferences.
2. Refining Your Choice: Once the initial variations exist, a refinement phase follows. You select your preferred version with suggested updates, and another phase of variations is provided. This iterative process ensures that you are fully involved in the design process and that the final logo aligns closely with your vision.
3. Finalizing the Design: After selecting the preferred final version, the process creates a completed design with spacing protocols. This final logo is not just a symbol; it's a powerful tool for your project's identity and representation.

This service aims to create a logo concept that resonates with your brand and stands out to your target audience.

Logo Variants Design

1. Alternative Orientations: An alternative orientation is provided if the primary logo is created horizontally or vertically. Your logo can adapt to different layouts and mediums without compromising visibility or recognition.
2. Condensed Variations: Recognizing that some spaces may have constraints, simplified and condensed variations of the horizontal or vertical logo are provided. These variations maintain the essence of your brand while fitting into smaller spaces, ensuring that your logo remains impactful and recognizable, no matter the size.
3. Favicon and SVG Variations: Understanding the importance of brand consistency across digital platforms creates an even more condensed favicon and website SVG logo variation. These variations ensure your brand identity remains solid and consistent, even in the smallest spaces on your website or browser tab.

The logo variants design service is committed to creating logos that are not only visually appealing but also versatile and adaptable, ensuring that your brand leaves a lasting impression, regardless of where it is displayed.

Visual System Creation and Documentation

1. Visual Guidelines: The service provides visual guidelines that offer a consistent structure for your company's visual representation across multiple platforms. These guidelines ensure your brand is instantly recognizable, regardless of the medium or platform.
2. Comprehensive Documentation: A created detailed document outlines your company's visual philosophy. It provides clear instructions on when and how to use logos, the application of color branding, the structure and usage of font pairings, icon patterns, visual graphic applications, photo imaging standards, and layout conventions. This document serves as a comprehensive guide for all visual aspects of your brand.
3. Motion Graphics Partnerships: The service also includes access to motion graphics partners who can provide video visual systems. Motion graphic guidelines ensure that your brand's visual identity extends to video content, further enhancing your brand's reach and impact.

The visual system creation and documentation service ensures that your brand's visual identity is consistent, impactful, and aligned with your company's philosophy and goals. Guidelines allow you to complete creative projects properly regardless of service provider.