Achieve Neutrality and Timeless Longevity In Branding
Unveiling the Essence of Exceptional Noble Branding
Logo brand creation is a distinct concept compared to creating flyers, posters, merchandise, main website banners, motion graphics, and other visual presentations. A company brand or project logo is not just an arbitrary visual element; it's more of a persistent family crest or coat of arms. The purpose is to assert the company's identity to the general public powerfully and distinctly, separate from direct marketing or promotional appeals. A company brand or project logo is the base build piece for creating other visual presentations, and understanding its importance is crucial for a successful branding strategy.
From past to modern times, the majority of unknowing companies and individuals design their logos for trendy or cultural-specific engagement. In contrast, knowledgeable individuals and major corporations design their logos as a neutral base structure. For instance, the Apple logo, a simple Apple silhouette, or the Nike swoosh, a single curved line, are iconic examples of neutral base structures that have served as the foundation for creating engagement, not the other way around.
Proper structure yields timeless, neutral branding that leverages the creation of trendy or culturally specific engagement, along with a distinctive brand signature.
The Approach for Achieving Balance and Lasting Visual Appeal
The process initially establishes a base brand or project logo using a single-color object approach. This approach conceptually views logo creation as crafting silhouette art on a physical object, such as wood, plastic, or metal, akin to a family coat of arms. The goal is to ensure that every critical detail remains visible. When created as silhouette art, this approach ensures that when a person views the logo, it temporarily burns into their vision through contrast. When a person looks away and can still fully see and understand the shape and details, their memory can easily store it. When thinking of the most influential, long-standing brands in memory, what comes to mind? If those influential brands focused on external complexities, trends, cultural specifics, or color dependence, the memory would retain only a general shape, such as a circle or square. Establishing recognition through the silhouette approach first helps imprint the shape in memory, allowing for a deeper understanding of its elements later.
The base brand or project logo designed with the silhouette approach then receives a full-color application. Finally, variations for different layout positions ensure that the audience can mentally store the logo concept in any scenario.
Enduring Brand Relevance
Having a coat of arms and silhouette art-based logo provides the baseline for creating trendy marketing and promotional visuals rather than relying on them. When trends fade away, the universal, memorable logo concept endures, retaining its relevance for future marketing and promotional purposes. This enduring nature of memorable branding should ensure its long-term effectiveness and instill confidence in the branding strategy.